

How Kelson Group leased up a new development with AI
61%
Lead-to-tour ratio
75%
Conversations with after-hours activity
At a glance
Foothills Crossing
Kelson Group's new apartment community in Prince George, pre-leased ahead of its first move-ins
How they use RentSimple Agents
AI agents manage leasing communications end-to-end: answering inquiries, qualifying prospects, and booking tours straight into the site team's availability across email, SMS, and phone
In their words
“RentSimple was a tremendous asset during the pre-leasing of our new development. The platform helped our site team by responding to inquiries promptly, qualifying prospective residents, and booking tours directly into the team’s availability. This reduced the administrative burden on our staff while ensuring every lead received consistent and timely follow-up.
Most importantly, RentSimple helped us build momentum quickly and successfully lease up the property.”
Jesse Brown
Property Manager
The numbers
Lead-to-tour ratio
61%
Leads that got a reply
99%
Conversations with activity outside 9–5
75%
Tours booked outside 9–5
50%








